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Broken: The Name

July 19, 2008

 

            For the 2008 season, the baseball franchise in Tampa Bay changed their team name. Before, they used to be known as the Devil Rays. After the change, they shortened it up and called themselves the Rays. There wasn’t really any deep meaning behind the switch. It was mostly cosmetic, a matter of personal preference.
            It certainly wasn’t unprecedented. When the Montreal Expos re-located, they also adopted a new identity. They became the Washington Nationals. The professional basketball franchise in their new city had also done something similar only a few years earlier. Citing a heightened awareness of violence, the owner of the NBA’s Washington Bullets decided they were going to become the Washington Wizards. Oh, and if you really want to examine the possible complications of the branding process, you should spend a moment examining the history of the Angels. First, they were the Los Angeles Angels. Then the California Angels. Then the Anaheim Angels. Then the Los Angeles Angels… of Anaheim. Huh. That’s good for a laugh.
               Maybe all the high-profile identity branding will make you shake your head at the idiocy of politics and marketing and merchandising. Still, in the end, it’s relatively trivial, isn’t it? Inconsequential? Really, does it make any difference in your life how the Angels are listed as they scroll by on the ESPN sports ticker? Probably not, right? I wouldn’t think so.
                Unless maybe you’re a Native American. Unless you’re a member of the people originally indigenous to the United States. Then your history, your past, is littered with cruelty, mistreatment, and wholesale slaughter. In such a case, maybe you’re wondering why there’s a professional baseball team in Ohio that calls itself the Cleveland Indians. And, while you’re at it, you might also be wondering why the team’s mascot – their logo, the insignia they wear on their caps for every single game – features a stereotypical caricature sporting a headband with a feather, a cartoonish smile, and red skin. Named Chief Wahoo. You might wonder about that. Question it. I certainly wouldn’t begrudge you your right to do so.
               And, if we ever sat down and had a conversation to talk about it, if I were honest, I might tell you that I have no idea if I’m on your side or not…

What’s in a name?

I have a confession to make. Growing up, I didn’t like my name. More accurately, I think I hated it. Roel. Do you know that I’ve never met another Roel in my entire life? Never. Not once. It’s true.
                I grew up in the Philippines. It was a Third-World country, with a dictator who had appointed himself President For Life, and we operated under a national state of Martial Law. During this time period, a psychologically imbalanced woman who was sleeping with my father and had strong ties to the government issued death threats against me and my family. So my mom, my brother, and I moved to the United States.  I was nine.
                And I didn’t fit in. English was not my first language. I was overweight. I had dark brown skin, while my school was largely a sea of white faces. In sixth grade, I went to bed every night wishing I was thin. In sixth grade, I said a prayer every night asking God to make me white (no response.)
            I was an outsider. All I wanted was to fit in. All I wanted was to belong. I didn’t want to stand out. I didn’t want to be different. I didn’t want to be strange. But my name was Roel.

(After we moved to the States, I told my Mom that I didn’t like my name. My mom’s name was “Cynthia.” My brother’s name is “Ryan.” I wished that she had given me a different name, a normal one. Something that sounded more American.

“Like what?” she asked me.
                “Like Antonio,” I said. My adopted sister and her both laughed. I got angry and embarrassed.
                I was a kid. I was named Roel.)

Time passes. It’s funny how perspective can change. The hairstyle we liked one year seems ridiculous today. The music we listened to a couple of years ago positively horrifies us now. Whitesnake? Really? We grow up. We grow wiser. Things change. 

One day I woke up and realized that I liked my name. It was different. Unique. It made me stand out. Roel. Do you know that I’ve never met another Roel in my entire life? Never. Not once. It’s true. As I said, one day I woke up and realized that I liked my name. I figured it was good to have my own sense of identity.
                I was twenty-five years old.

So. There’s this baseball team in Ohio named the Cleveland Indians. Their mascot, their insignia is an offensive cartoon character. Gotcha. If I’ve written this much so far, I should probably have a point to it all. But somehow, I don’t think my opinion is going to be very helpful. Ready? Here we go:
                I don’t think we should try to offend people. I think it’s bad to hurt other people’s feelings. If the Devil Rays and the Expos and the Bullets and the Angels can change their team names on a whim, surely we can accommodate the valid complaints from an entire race of people, right? Sure.
                Uh, but there’s the other part of me. The part that’s pretty much a Libertarian at heart. The part that says the owners of the Cleveland Indians bought the team and they have the right to name the franchise whatever they want, without bowing to civic pressure. The part that says people have a right to be offended, but you also have a right to offend them. The part that grew up in the Philippines – a Third-World country, ruled by a dictator that appointed himself President For Life and ordered a national state of Martial Law – making me very protective of civil liberties and the First Amendment and Freedom of Speech. Yeah. The part that thinks the Cleveland Indians is an offensive and tasteless name, but that there’s absolutely nothing wrong about being offensive and tasteless. A lot of times, that’s the part of me I end up listening to.

I think one of the reasons we love baseball is that it’s a binary game. Things are very tidy. It’s a ball, or a strike. You’re safe, or you’re out. You win, or you lose. Everything is very black and white. Very zero sum. But the issues that surround baseball aren’t as easily contained. Sometimes, it gets hard to pick out the wrong from the right. Sometimes, it’s harder to separate the black from the white. Sometimes, all you see are fields of gray. 

How do you feel about records set with the aid of steroids or performance enhancing drugs? What are your thoughts on a salary cap and the disparities between big market and small market teams? Hey, how about that wacky designated hitter rule?
                If you like the designated hitter, are you right? If I like the National League rules, am I wrong? Can this even be answered definitively? Or, in the end, does it become a matter of preference, of personal choice?


                I’ve got no answers. I won’t even pretend that I do.

It’s a cop-out, I know. I recognize that I just wrote an essay without offering any solid conclusions. That’s usually considered bad writing, poor form. But the truth is, life can be messy and complicated and difficult to contain. Sorry. That’s just how it is. You’re going to have to cut me some slack.
                What did you expect? My name is Roel Torres.
                And it took me twenty-five years to come to terms with my name.

 

 

 

If you have any thoughts you want to share, I would love to hear from you.  I can be contacted at

roeltorres@post.harvard.edu.  Thank you.

 
 

COMMENTS (16 Comments, most recent shown first)

RoelTorres
Hi jhpchun,

I don't live in the Tampa area, so I can't really gauge how much resistance there is to a name with "devil" in it. I mean, the Duke Blue Devils play in down in the south in Durham, North Carolina and they don't seem like they're changing the name any time soon.

From my perceptions, it seems like there's been a notable amount of protest concerning teams that would offend Native American traditions. I really haven't heard about a lot of protests for team names because of the word "Devil."

Thanks for your comment.
10:46 PM Sep 9th
 
jhpchun
For me, Richie's explanation sounds convincing. However, you'll never hear anyone from the organization admitting to it, since if it's true it means that they chose a stupid name that doesn't work at the conception of the franchise.
4:49 AM Sep 6th
 
MattDiFilippo
I wish I had that press release, or whatever it was. As I was typing, I was like, "This just sounds stupid," but at the time it made a little more sense. So I know I'm not conveying their argument very well.
9:46 PM Jul 22nd
 
RoelTorres
Matt,

Thanks for passing that along. There you go -- Tom thinks they don't acknowledge it, Matt thinks they have (and adds a glimmer of specious reasoning from Cleveland's perspective.) I'll let you guys work it out.

I do like the idea that an offensive head is only partially racist, while a full body is completely racist. Fascinating...
8:12 PM Jul 22nd
 
MattDiFilippo
The Indians have acknowledged the predicament. When I was in college in a sport in society class we discussed this topic. Included in the reading packet we got from the teacher was a press release or memo or something from the Indians defending the use of their name and logo. The only thing I remember from it is that it said the team made a point of the logo being just a head and not a full person.

4:45 PM Jul 22nd
 
tangotiger
Thanks, and you are certainly getting one more fan back. Feel free to email me if you need anything...
5:08 PM Jul 21st
 
RoelTorres
Tom,

Thanks for your comments. I'm a big fan of your work.

My brother calls me Ro. All my friends through college called me T. Everyone I met after graduation calls me Roel. That pretty much covers it.

I suspect the Indians choose not to acknowledge the predicament because it would be hard for them to mount any sort of a sympathetic defense. They recognize they're in a No Win Situation, and so they decide to ignore the matter. It's not what I would do if I were them, but it's not my team.

True, at some point, we are given the option to choose our own name. But when most of us feel like we need the option most -- as kids, in school -- the act doesn't seem realistic. Which is probably a good thing. Kids don't have the most balanced sense of persective.

I'm guessing that the number of the beast was assigned to the proper player. Which only seems like the right thing to do.

Thank you for your thoughts. Take care.
4:51 PM Jul 21st
 
tangotiger
Actually, we do get to choose our names. Legally, any name you choose is yours. You can make life easier by changing it in the appropriate jurisdiction. Of course, explaining to your lifelong friends that you want to be called something else doesn't mean they will.

Here are three NHL players:
http://sports.yahoo.com/nhl/players/665
http://sports.yahoo.com/nhl/players/666
http://sports.yahoo.com/nhl/players/667

Without clicking, can you guess which page belongs to Satan? Those Yahoo programmers sure had fun with that one.

12:47 PM Jul 21st
 
tangotiger
Roel: I know a guy named Rool. That close enough? There's lots of Ruel in Quebec, and Noel means Christmas in French. I imagine that your friends call you Roe, and there's a landmark court case of course with that name.

As for the Indians: you are right that they have as much right to offend as we have to be offended. What gets us though is that they don't acknowledge the offence. That's the galling part, that they think they are doing nothing wrong. Turning blinders on is also their right of course. Having rights doesn't mean that they are right.

There are certain ethnic groups that are targetted far more than others for offending, and Native Americans is one.
12:43 PM Jul 21st
 
RoelTorres
Hi Clay,

We don't choose our names. Our names are chosen for us. But we do get to choose how much we embrace them.

On a related note, the NHL has a player named Miroslav Satan (now playing for the Penguins.) It was always amusing watching him skating around with "Satan" on the back of his jersey.

The thoughtful responses are not surprising, considering the composition of the Bill James Online readership. I am a beneficiary of having an intelligent audience, and believe me, I'm grateful.

Thanks again for taking the time to read my essay and leaving your thoughts. Give my best to Raychel.
12:57 AM Jul 20th
 
clayyearsley
What were my parents thinking? Clay (NOT Clayton). Burton (after my Uncle Berton, but spelled different for some unknown, unexplained reason). When you're a kid named Clay, you get Clay-Doh, Dirt, Mud, whatever.

Then my sister came along - Ray-lyn. A hyphen? Are you kidding me?
"Ray-lyn? How do you spell that?"
"R-A-Y-hyphen-L-Y-N."
"Capital L?"
"Nope."

How about something normal? I told myself that when I had kids, they'd have normal names. They'd be able to buy souvenirs with their names printed on them. Then, we went and named a kid Raychel. Yes, with a Y. Named her after my Dad. What's that say for me? For one thing, I love my Dad enough to honor him and to follow some bizarre tradition he started. Oh, yeah, he's named Ray. You know, like the baseball team.

Does anybody else remember the story when the Devil Rays came into existence and some group wanted to stop them from using that name? They didn't like that Rays spelled backwards was Syar. Apparently Syar means Satan in some language. I remember thinking, "What the hell? Shouldn't you find DEVIL offensive?"

Roel - things like that make me think that we're all broken. And we all need to love each other, either in spite of, or because of it.

You're bringing out some good stuff, dude. Some of the responses to your articles are among the most compelling writing here, or anywhere else. This stands in contrast to your article on Tim Johnson - motivating readers does have value.
12:39 AM Jul 20th
 
RoelTorres
Ryan,

Thanks for the well-composed response. It's true, I do like my name. Getting older and wiser means I learn to like and accept that parts of myself that used to upset me. It's a nice benefit.

In the case of a name like the Indians, I am under the impression that the way Native Americans feel about the name almost completely dependent on the individual. Some groups of Native Americans seem to be accepting of this category of names, and others seem deeply offended by them and lead very vocal protests. It's always dicey trying to predict what issues people will find personally hurtful.

Hard to defend the logo, other than to say, its their logo. They can choose it.

Thanks again.
10:11 PM Jul 19th
 
RyanTorres
Everytime I see the name "Rays"" I think it's a lot like naming the entire team the "Freds". It's too close to a normal guy's name and I imagine something like a convention of people all named Ray where they pick a softball team and send them out into the Tampa sun. I also imagine one to be a mustachioed real-estate agent with bad fashion sense.
"Hey Ray."
"What's up Ray?"

As for the Indians, I'm a graphic designer and I do believe that your logo/mascot is a large part of how you as an organization present yourself to the world. If you step out your door wanting to look good, but wearing an offensive t-shirt you should expect to not be liked. I think that Chief Wahoo, as a caricature should have been trashed long ago it is an ugly and offensive t-shirt. I think that they have the right to be offensive, but they should also allow me to extend my middle finger at their merchandising crew. Get a real logo. Yuck!

Indians as a name seems to be accepted among Native American Indians. In Seattle a small high-school changed their name from the Indians to the Bulldogs, bowing down to pressure from no one. The Seattle Prep Indians were named after Chief Seattle's tribe, it was a mark of pride and honor and they didn't have a smiling caricature as a mascot. It is all about how you present it and about how you are perceived.

This column seems especially relevant because of Jesse Jackson's recent use of the n-word. Who is allowed to say it? Why can black people use it but Michael Richards is banned from comedy clubs? Can a Cleveland corporation reasonably be offensive? As a person of color myself I think that possible misinterpretation and the politics of power come into play here. Can Cleveland call themselves the Indians and show chief wahoo as their mascot? The first amendment says yes, but the fact that it comes from a rich and powerful group of owners makes the statement suspect like the n-word from a white mouth.

So I'm glad that you like your name. I think it's goofy that the Rays didn't. And I think that the Indians are suspect for their use of Chief Wahoo but not necessarily for their name. Thought provoking stuff, and I find myself looking forward to your columns here Mr. Torres. Keep it up.
9:51 PM Jul 19th
 
RoelTorres
That word was supposed to be "true." Please excuse the typo.
6:38 PM Jul 19th
 
RoelTorres
Hi Richie,

Thanks for the comment. I agree, it's ture that there was some influence by the community in changing the name because some people didn't like the "devil" part. But to me, it didn't seem like a very profound reversal of direction brought about by serious and thoughtful discussion. It seems more like a move made out of convenience.

Thanks again.
6:26 PM Jul 19th
 
Richie
There was a deep meaning (of sorts) behind Tampa's name change. Tampa's kinda in the Bible belt, so a handful more people than usual disliked the "devil" part of the name. With its dependence upon local radio and TV money, a ballclub really shouldn't do anything insubstantial that irritates any semi-sizeable portion of its potential fan base.

And the name was stupid. Manta Rays? Fine. Sting Rays? Kinda cool, actually. Devil Rays?? Is there even such a critter? Any point to that, other than a transparent attempt to sell more team jackets to 12-year-old gangsta wannabes? "We're TOUGH! We're not just Rays, we're DEVIL Rays! Let's show how tough we are by spray-painting some graffiti. Grrrr!"
5:39 PM Jul 19th
 
 
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